Giving Tuesday: ALL Profits from Great Fatsby Pre-Order Go To WBR (And Get Matched)
It’s December 2nd, often called Giving Tuesday. It’s also the penultimate day of my Great Fatsby pre-order.
So how about this: today, I’m going to donate ALL profits from pre-orders of The Great Fatsby, the Great Fatsby t-shirt, and the Team Fatty jersey to World Bicycle Relief.
But here’s the really crazy part: since the profits will be matched, the amount of money donated to WBR will in many cases be more than the cost of the item itself.
Here, let me give you a few examples.
If You Pre-Order The Great Fatsby
Let’s just suppose you pre-order the Kindle version of The Great Fatsby. That costs you $9.95. Amazon.com takes a cut out of every Kindle book I sell, so my profit is $9.05. I’ll donate that whole $9.05. But also, that $9.05 gets matched anonymously, so the amount World Bicycle Relief gets when you pre-order this $9.95 book is $18.10.
Plus, by ordering it you still get two chances at winning any Ibis bike you want or getting into the Leadville 100.
Yeah, I know. Crazy. But true.
And just so we understand each other, this is a pre-order where you can specify the email where the redemption code will go. You (or whoever you specify in the email) will get the redemption code on December 10.
The math works out pretty similarly for paper versions of the book, although I can’t give you as exact of numbers (because the hard costs of the printed version depend on how many copies I order). But here’s a guestimate of how much will be donated for the various flavors of the book:
- Basic Paperback Book ($19.95): WBR gets at least $20.00
- Signed Book ($24.95): WBR gets at least $30.00
- Signed and Inscribed Book ($29.95): WBR gets at least $40.00
If You Pre-Order A T-Shirt or Jersey
At $124.95, The Long-Sleeve Tecno Wool Long Sleeve Jersey is maybe already the best deal on a clothing Item I’ve ever offered. But with 100% of the profits being donated and matched to WBR today, that means you get a screaming deal on a beautiful, comfortable, Italian-made wool jersey…and WBR gets about $70.00 (and you get SIX chances at the bike and Leadville 100 entry).
So if you buy two, WBR makes enough to buy a bike for a schoolgirl in Zambia.
Matched set, anyone?
By the way, today is the last day you can order these Long-Sleeve Jerseys and still get them in time for Christmas.
As far as t-shirts go, if you buy one for $19.95, pretty much that exact amount gets donated to WBR (plus you get two chances at the prizes).
Astonishing. It’s like some insane and generous alchemy!
But What About Bundles?
The bundles are already discounted, so of course there’s a little bit less profit built in to those. Still, here’s how things work out (not exact, because my prices depend on how many of different things I sell):
- T-Shirt / Book Bundle ($39.90): WBR Makes ~$40
- Team Fatty Jersey / Book Bundle ($139.90): WBR Makes ~$70
- Super Bundle (Book, Jersey, and T-Shirt, $154.95): WBR ~Makes $80
It’s pure madness, I tell you.
And, dare I say it: perhaps a really good reason to pre-order some Great Fatsby books and gear as Christmas presents.
Comment by Clydesteve | 12.2.2014 | 12:28 pm
Ok, ok. I ordered a t-shirt already. I always want/need more cool black tees. (Book ordered long ago.)
BTW, Fatty for those of us getting a kindle code bonus for ordering the paperback early, with none of the fabulous, fabulous discounts, when is it I should expect to get a download link for the Kindle edition?
I hereby declare that I want to put it on the Kindle app on my phone and read it at work during holiday goof-off season.
That is the best use I could imagine. All Kindle codes — both bonus and paid for — will be sent out on (or if the stars align properly, slightly before) December 10. – FC
Comment by MattC | 12.2.2014 | 1:41 pm
Fatty…I would like to just buy a bike today (being as it will be matched I believe)…I already bought your book (and will be emailing you my ‘inscription’ tomorrow as I somehow missed that window when ordering)…I recall seeing a window to simply put $10 increments directly to WBR, but I’m not seeing it now (of course, I don’t know where I was in the ordering process when I saw that window). I would like for my donation to put me in for the virtual tickets into your current contest (MUST HAVE THAT BIKE!)
appreciate your help here!
Great question, Matt:
At this point, I’m looking to do two things right now:
1. Increase sales of my book
2. Make lots of money for WBR
The “Donate” item didn’t do any good for my sales, and while I’m not making money today, there is still a self-interest component here.
So allow me to recommend you buy 14 copies of the Kindle version of the book and give them to cycling buddies. This helps me (of course) with my book sales. It helps WBR to almost exactly the same extent as simply making a donation. And it actually is a better move for you than a straight-up donation if you want to win the bike: A book (including the $10 Kindle version) gets you 2 chances at the bike; the $10 WBR donation always bought 1 chance.
- FC
Comment by MattC | 12.2.2014 | 4:18 pm
Thanks for the reply Fatty…I’ll have to consider this (my dilemma here is that the money isn’t technically mine…it’s my fundraising money for WBR…so buying something with it isn’t the same thing.
HOWEVER, being as most of the money actually still goes to WBR, then I’d just have to figure out a way to ’show’ that in my accounting page (and being as the WBR portion of the $ is being matched, then WBR is actually getting MORE than I put in, and that’s hard to beat).
Oh, I didn’t realize this is money you had raised. In that case, to make it completely above board and ethical, I’ll personally donate the difference to The Hammer’s WBR fundraising page. That way every penny you raised will in fact go to WBR, and get matched. – FC
Comment by MattC | 12.2.2014 | 7:33 pm
Fatty, I have my own WBR fundraising page (I’ve replaced LIVESTRONG with WBR this year and continued to fund-raise year-round…you got me started w/ LS and Team Fatty, and I’ve just kept it going…this month I’m finishing up my SIXTH straight year of fundraising. GOSH how time FLIES!)
I was just hoping to make my fundraising count for a bike (or better yet two with the matching) AND get ME some entries into your awesome contest. But I certainly understand your wanting to sell books. I still might buy ME a kindle copy even tho I don’t yet have a Kindle (to go along w/ my autographed paper copy).
Comment by Cheryl Horowitz | 12.2.2014 | 11:28 pm
Ok…I gave in to temptation! It is giving Tuesday and all.
Comment by Jeff Dieffenbach | 12.3.2014 | 6:55 am
Okay, so I’m finding myself somewhat confused by all the “named days” around and following Thanksgiving.
- Black Friday: a day of mall and big box shopping on the day after Thanksgiving, except that it’s spilling over to Thanksgiving itself and to the weekend that follows.
- Cyber Monday: a day of online shopping that is not to be mistaken for the other 364-365 days a year when we shop online.
- Giving Tuesday: a day of a sort of shopping where we don’t even end up with a product or service (unless one counts the fluttering of one’s heart to be a service received).
- Buyer’s Remorse Wednesday: a day of looking back and regretting all of the money spent since Thanksgiving (Fatty books, t-shirts, wool jerseys, and WBR donations excepted, of course).
I really hope that tomorrow is Zen Thursday …
Comment by 3sigma | 12.3.2014 | 9:20 am
We get it. You’re trying to sell your book. Enough already.